How to build great relationships with host venues
As all event organisers know, the relationships you have with venues are sacred, after all, building great relationships can help you achieve the best deals for your clients. The events industry is a pretty social bunch, yet it still takes time to build great relationships that last. As a venue that has honed hundreds of great relationships with event organisers, we’ve put together our top relationship building tips.
Get to know the venue and the team
Take the time to visit the venue, take a tour and understand the building and what it offers. Meet the team face-to-face and get to know them.
Be consultative
Be open with the venue. Don’t just buy floorspace, tell them about your challenges and work with them to understand what it is you would like to achieve. Be collaborative
Consider using the venue for multiple events
If possible, consider using the venue for multiple events which will give you the opportunity to grow the relationship over time and get to know the team much more closely. It also offers leverage for consultative partnerships.
Keep in touch
Check in with the team regularly to see what they are working on and vice versa. It is through conversations like this that we have secured many new events for the venue and been able to help event organisers find the perfect space for their events.
Create partnerships and share business
Working together in partnership is a great way to build a strong relationship with a venue. A relationship is a two-way street, and a healthy and productive relationship is one where both parties benefit and receive value.